Name____________________________________ Mods 15-16
Media Literacy
CBS News - April 4, 2006
Newscaster ______________________
Story #1___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story
_______________ Proximity
Timeliness Currency Usefulness
Story #2___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story _______________ Proximity Timeliness Currency Usefulness
Story #3___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story _______________ Proximity Timeliness Currency Usefulness
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Story #4___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story _______________ Proximity Timeliness Currency Usefulness
Story #5___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story _______________ Proximity Timeliness Currency Usefulness
Story #6___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story
_______________ Proximity
Timeliness Currency Usefulness
Story #7___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story
_______________ Proximity
Timeliness Currency Usefulness
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Story #8___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story
_______________ Proximity
Timeliness Currency Usefulness
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Commercial: Product Name_____________ Type of Product_______________ Length________
Promo: Name of the Show______________ Topic_______________________ Length________
Story #9___________________________________________ Educational Value Impact Weight
Length of Story _________________ Controversy Emotion Unusual Prominence
Number of different video clips for the story _______________ Proximity Timeliness Currency Usefulness